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Harm reduction was born out of a failure to convince or help around 20% of the population to stop smoking

This man chose Lucky Strikes Image credit: Library of Congress June 1918 Fame Advertisement for the American Tobacco Companys Pall Mall cigarettes LIFE Magazine March 13, 1919 The Three Generals Advertisement for Old Virginia Cheroots Lorillards Magazine , vol

If flavors are associated with package quantity (e.g., if cigars sold in smaller packages are more likely to have characterizing flavors), this could have potentially confounded the associations we observed between filtered cigar package quantity and smoking behavior

And that's not all